Portfolio
Lane Ranch
Straightline Design's creative solution in developing a logo for this luxury housing development was to convey the Native American roots of the Indian Hills region while also communicating the satisfaction of living in this close-knit community. The logo needed to be simple enough to be effectively used in an organic medium, specifically carved into sandstone monuments on the Lane Ranch grounds.
Mile High Community Loan Fund
As this community-based financial organization expanded, Straightline Design was retained to produce a logo to reinvigorate and update the brand while still appealing to its core base of developers and financiers. Using colors and a design approach not traditionally found in similar organizations' logos helps distinguish this group and deliver added energy to this growing business.
Weatherall Company
This manufacturer of log home preservatives and sealants was expanding its line of products. The company needed a logo with global appeal that would reinforce the brand to both existing clients and new markets. The logo succeeded by communicating protection and quality—with a sense of luxury meant to appeal directly to the targeted demographic.
Skydex Protected by Skydex
Company officers at Skydex wanted to create a corporate identity that had the impact and recognition similar to the "Intel Inside" brand. The Straightline Design team listened. We drew our inspiration partly from the aforementioned logo and partly from Skydex's unique selling position in the cushioning marketplace. The finished look of the logo was incredibly well received.
Kaplan Law
Kaplan was ready for a fresh mark to help distinguish their law firm in a growing and very competitive marketplace. The new identity conveyed the strength of the established firm while successfully suggesting a forward-thinking approach when compared to the visually staid look of other firms' logos and mastheads.
SeaShocks by Skydex
Creating a product logo for a cushioning mat designed for the boating industry definitely sent Straightline Design sailing in several interesting directions. Our client agreed the winning mark delivers both a contemporary design and an important "instant read" to define this product category.
Cook Financial
Straightline Design leveraged the well-known Cook Financial name to produce this graphic illusion as a direct nod to the four key areas of financial offerings that make up this organization. The link of the "unbroken" 4 Cs further represents the cohesive approach this financial institution brings to clients.
Rocky Mountain Audio Fest
Audiophiles noticed the broad range of technology captured in this circular ode to audio symbolism. There is no past and present for those who fully participate in this industry—simply a recognition and appreciation of all forms of audio delivery.
Denver Metro Convention and Visitors Bureau—83 Loop
"Getting from downtown Denver to Cherry Creek Shopping Center just got easier!" Conveying the ease of connection between two of Denver's most popular tourist destinations required a simple, fun and approachable design. The clients' budget also required a synergy in both design and installation with existing transit signage. The logo design was incredibly well-received, as was Straightline Design's interpretation of a cohesive campaign with ease of installation.