Portfolio
ScholarCentric, Success Highways
Launching a new business service is always a challenge. However, launching a new education concept for at-risk students requires a whole new strategic approach. ScholarCentric chose Straightline Design as its partner in developing the look and feel of this revolutionary educational offering. Strong, focused design helped parse out the important aspects of this program in a manner both engaging and highly professional. From the Teacher's Guide and Student Workbook to posters, writing tablets, pocket folders and the packaging to contain it all, we delivered a consistent message that resonated with ScholarCentric and their business clients.
Mile High Community Loan Fund
It was time for a new look and feel for every facet of the MHCLF brand. Development of the logo, identity and website were the initial client requests. This was soon augmented with a calendar, an annual report and company brochure. But Straightline Design's creativity even stretches to confectionaries. The logo was inscribed on a large layer cake to celebrate the corporate launch. We were pleased to have developed such a versatile mark—one that even held up in vanilla icing.
Goodwill Industries of Denver
How do you bring attention to the achievements of at-risk youth and the businesses that helped them learn new skills? That's the challenge that Goodwill Industries faced with its "Believe & Achieve" campaign. Straightline Design provided a comprehensive campaign that appealed to a wide demographic, while also acknowledging the corporate partners that made the programs possible. The branding effort included invitations, programs, banners, PowerPoint presentations, Certificates and Centerpiece designs.